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Light up your products! 
 September 19-21, Shanghai 
 @Led China Trade Show

WHAT WE DO.



Product Design
Designing successful products is our main focus, as well as our greatest passion.




B2B Services
Experience in curating relationships with businesses and supply chains on a global scale.




Marketing Support
Having launched hundreds of products, we know well how to communicate it.


We believe design, engineering and marketing services are fully integrated and directly related to each other. We follow all the steps of the process: from concept design to product launch, taking care of suppliers scouting, teams coordination, production start with the latest technologies.

  • Versatility comes first.
    We engineered a range of lamps suitable for a variety of installations.
    Painted aluminum frame lamp for ceiling and wall installations.

    xform colli lc-01 lamp

    LC-01 SYSTEM

    Design: Marcello Colli

  • Mass production ready.
    Painted aluminum frame lamp for ceiling and wall installations.

    xform Black and Decker marketing

    LC-01 SYSTEM

    Design: Marcello Colli

  • Mass production ready.
    Painted aluminum frame lamp for ceiling and wall installations.

    xform Black and Decker marketing

    LC-01 SYSTEM

    Design: Marcello Colli

  • xform Black and Decker accessories

    LC-01 SYSTEM

    Design: Marcello Colli

  • Mass production ready.
    Painted aluminum frame lamp for ceiling and wall installations.

    xform Black and Decker marketing

    LC-01 SYSTEM

    Design: Marcello Colli

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Prima Light
LC-01 System

Light Symphonies.

  • xform Serie 9 detail

    CLIENT ANNOVI REVERBERI

    PRODUCT DESIGN

  • The italian tradition of unique design and style is infused in all of our products.

    xform Serie 9 Modena

    CLIENT ANNOVI REVERBERI

    PHOTO RENDERINGS

  • We take care of all the aspects of product design, all the way to the marketing and advertising.

    xform Serie 9 leaflet marketing

    CLIENT ANNOVI REVERBERI

    MARKETING MATERIAL

  • We are able to showcase products with powerful and customizable 3d visualization.

    CLIENT ANNOVI REVERBERI

    3D VISUALIZATION

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Annovi Reverberi
Serie 9 High Pressure Washer

Iconic and modern design meets the high pressure washers.

  • In over 15 years of work experience we worked in various industries gaining meaningful experience and insights over the design process.

    xform Angiodynamics health instrumentation

    CLIENT ANGIODYNAMICS

    PRODUCT DESIGN

  • Our realistic renderings serve the purpose of bringing to life products months before production even starts.

    xform Angiodynamics hospital tools

    CLIENT ANGIODYNAMICS

    PHOTO RENDERINGS

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Angiodynamics
Nanoknife

We worked with more than 90 clients worldwide providing a whole range of services, from concept development and engineering, to marketing and communication.

    Highest grade engineering.

At Xform we strongly believe that the design and engineering practices must be carried on during the same developement phase. In our philosophy those two aspects are complementary and should be united by the same professional figure whose professional knowledge of technologies is joined to his creativity.

  • The Stanley Black+Decker range of submersible pump and garden pump has been redesigned thoroughly for the respective markets.

    xform Stanley submersible pump design detail

    CLIENT STANLEY BLACK + DECKER

    PRODUCT DESIGN

  • xform Stanley submersible pump range design

    CLIENT STANLEY BLACK + DECKER

    RANGE DESIGN

  • xform Stanley submersible pump web design

    CLIENT STANLEY BLACK + DECKER

    WEB DESIGN

  • The new 2016 range is made up of premium products fit to take on the most challenging jobs.

    xform Stanley garden pump at work

    CLIENT STANLEY BLACK + DECKER

    PHOTO RENDERING

  • xform Stanley submersible pump advertising

    CLIENT STANLEY BLACK + DECKER

    MARKETING MATERIAL

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Stanley
2016 Garden & submersible pump range

We launch multiple product ranges every year.

  • We work in partnership with the greatest brands in both the professional and consumer field to give life to new ranges of products every year.

    xform Black and Decker Vaacum cleaners

    CLIENT BLACK + DECKER

    RANGE DESIGN

  • From the definition of technical spec to the marketing of special features we study every details of our machines.

    xform Black and Decker marketing

    CLIENT BLACK + DECKER

    MARKETING MATERIAL

  • With Black+Decker we took a step further and tried to imagine potential accessories for the vacuum cleaners line.

    xform Black and Decker accessories

    CLIENT BLACK + DECKER

    CONCEPT+ STRATEGY

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Stanley Black+Decker
2016 Vacuum cleaner Consumer range

Every 16 seconds one of our designed products is sold.

  • When designing a whole range we stay consistent with the product nature and the brand guidelines.

    xform Black and Decker submersible pump

    CLIENT STANLEY BLACK + DECKER

    RANGE DESIGN

  • Every detail is crafted throughout all the different machines.

    xform Black and Decker garden pump

    CLIENT STANLEY BLACK + DECKER

    PRODUCT DESIGN

  • Ergonomics, visual appeal and functionality blend together in a single product.

    xform Black and Decker garden pump

    CLIENT STANLEY BLACK + DECKER

    PRODUCT DESIGN

  • The look & feel of the products has been planned from the beginning of the design process.

    xform Black and Decker submersible range

    CLIENT STANLEY BLACK + DECKER

    CONCEPT DESIGN

  • We create all the visual assets of a product, from maketing materials to carton boxes graphics, to landing pages.

    xform Black and Decker marketing ad

    CLIENT STANLEY BLACK + DECKER

    MARKETING MATERIAL

  • We take care of presenting the final product to the public in the most compelling way.

    xform Black and Decker web design

    CLIENT STANLEY BLACK + DECKER

    WEB DESIGN

  • When creating a concept we analyze deeply the market positioning and segment which the product will address.

    xform Black and Decker home consumer

    CLIENT STANLEY BLACK + DECKER

    STRATEGY

  • The photorealistic rendering help us and the client envision a future product before it enters production.

    xform Black and Decker accessories

    CLIENT STANLEY BLACK + DECKER

    PHOTO RENDERING

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Black+Decker
2016 Garden & submersible pump range

    You'll love
    what you see.

We push the limits of your imagination by producing the most fine-tuned renderings made with state-of-the-art CGI technologies, until our customers are happy with what they see.

  • After the yacht was built the 3d model can still make potential clients experience the product's design and its interiors

    Yacht premium design

    CLIENT AZIMUT BENETTI

    SHIP DESIGN

  • xform Yacht virtual reality

    CLIENT AZIMUT BENETTI

    SHIP DESIGN

  • After designing this ship, Xform designed the luxurious interiors too, in order to match the best style for the boat.

    xform Yacht interiors design

    CLIENT AZIMUT BENETTI

    INTERIOR DESIGN

  • xform Yacht gallery sea

    CLIENT AZIMUT BENETTI

    INTERIOR DESIGN

  • xform Yacht exteriors design

    CLIENT AZIMUT BENETTI

    PHOTO RENDERING

  • xform Yacht detail

    CLIENT AZIMUT BENETTI

    PHOTO RENDERING

  • xform Ship sea navigation

    CLIENT AZIMUT BENETTI

    PHOTO RENDERING

  • The VR headset is the latest tool adopted by the design team to develop and show new products.

    CLIENT AZIMUT BENETTI

    VIRTUAL REALITY EXPERIENCE

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Azimut Benetti
Vr imagination experience

We are committed to deliver always new and engaging experiencesby exploring new tools to promote your products.

  • The Xform process is based on bringing together the technical development of a product and the creative part. They are equally important to the final outcome.

    xform Dewalt hpw professional tools

    CLIENT DEWALT

    PRODUCT DESIGN

  • We collaborate with the clients to give life to the products of their dreams.

    xform Dewalt hpw handle

    CLIENT DEWALT

    PHOTO RENDERING

  • The hyper-realistic rendering images produced then end up in catalogues and marketing materials.

    xform Dewalt marketing

    CLIENT DEWALT

    RANGE DESIGN

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DeWalt
2017 Professional range

Professional brands can rely on the experience of Xform in developing professional grade products built to last in tough working conditions.








    OUR TEAM.











  • xform Reggio Emilia office

    Reggio Emilia

    Shanghai



SELECTED CLIENTS.




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Iscrizione alla C.C.I.A.A. di Reggio Emilia

Reg. imprese C.F. - P.I. 01878810355 N° REA 231631

REGGIO EMILIA HQ


Via Gran Sasso d’Italia, 9
42122 Reggio Emilia (Italy)
Tel + Fax 0039 0522 337584
Mail letizia@xform.it

SHANGHAI


Room 422, Building 7, No.501
LiYuan Rd. HuangPu Dist.
Shanghai (China)
Tel 0086 21 61139422
Mail jack@xform.it







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